Hi! I’m Eve D., a recovering digital strategist, and a full-time writer-in-the-making. 

🧠 I think a lot about: wellness, betterment, AI (especially in healthcare), and the role communities will play in our disrupted future. I think very little about: “niches”, “algorithms” and  “building a following”.

🩺 My work obsession is rehealth.co.za, – I am expanding it into South Africa’s biggest (and most useful) health-info hub. My Relentless Goal: to help patients become their own, informed health advocates. I’ve had quite enough of the obfuscation in this industry. 

🥳 For fun: I write, hike, lunch lazily, parent, dance in my kitchen, read everything, watch, listen, garden hopelessly, take day trips, drink champagne, drink coffee, eat almonds and raspberries, and always look for reasons to laugh out loud.

If you’d like to chat about digital space, wellness, betterment, opportunities or anything else that’s worth 15 minutes of our time, send me an email (hello@eved.co.za). 

My focus:

South African patients deserve to have access to comprehensive information about their healthcare options.
rehealth.co.za started out as a simpler way for South Africans to choose a medical aid. We’ve won awards along the way, and helped over half a million members understand their plans – and choose the best one for them.

In the 2025 end-year season, when members will be hit with higher premiums and lower benefits, rehealth is expanding into gap cover and medical insurance.

The new Directory offers individual healthcare professionals free, comprehensive listings and ensures patients are fully aware of treatment options available to them.

The weekly Newsletter gives readers hacks on how to get the most out of their medical aid, and pursue health and wellness. (You should sign up!)

My fun...

Of Relevance

I think about a lot of things, and the best way for me to do this is to think, then write, then think some more. I post the results of that process here

No Magic Beans

I'm writing a book that I need to read, and I am sharing it with you. It's a day-by-day roadmap to a healthier and happier life.

Sneakers and Heels

I'm loving midlife as a woman, and I put that joy and experience into a personal blog and weekly newsletter for others in the same stage of life.

Should we connect?

I’m always up to meeting new people (online or in-person). If you suspect we should chat, simply ping me: email (hello@eved.co.za) or Whatsapp (+27 74 258 9393).  Other contact options are here . I spend most of my time in Pretoria/Johannesburg, but I do travel…

I play more than I work. I hike, cook, read, parent, garden, coffee (often!), gym (under duress) and connect with new people (when I’m in the mood). I’m taking up photography, might walk the Camino this year. I would love to have a YouTube channel and I talk to myself all the time. AI is a new obsession…thoughts and opinions slowly percolating.

Some things I've written recently:

What I'm working on this month

This is my take on the “Now” page idea. It’s the place I mention stuff about my life I’d “tell a friend I hadn’t seen in a year“.

High Agency or NCP? (notes)

(Notes on...) A somewhat tongue in cheek exploration of recent “Twitter Themes”. Underlines importance of being agentic (set and pursue goals), adaptable, and the advantage of honing expertise.

Dancing through the lightning strikes

Also: writing, Showgirls, keeping up appearances, unread books and smart frogs

Making memories

Also: fun times with friends, Formula 1, burnout, birds, the joy of South Africa and the importance of taking notes about your life and relationships