The nocode chef: why the announcement of my new book had no engagement
December 15, 2021
Yesterday, I pre-launched my book, “The #nocode chef” on Twitter. As expected, my pre-launch did not make headline news. I knew it wouldn’t, and I debated with myself as to the best way to fix this. I thought I’d share my thought process here, since it goes very much against the “best practices” of product launches. Am I writing a book for which there is no audience? Good heavens, no! There is an audience. A massive audience, in fact. In fact, the #nocode ecosystem is growing fast, and in its fast growth it is creating a lot of chaos and
